Welsh folklore and folk art

This ongoing series explores Welsh folklore and folk art illustration, drawing inspiration from traditional stories, symbols, and mythology — with a particular focus on both iconic and lesser-known Welsh folklore.

At the centre is the iconic Welsh dragon, reimagined through bold colour and simplified form. Alongside this, illustrations such as Dinas Emrys revisit the legend of the red and white dragons, while pieces like the Afanc bring lesser-known Welsh folklore creatures to life.

The series also celebrates Welsh identity through character-led imagery, including traditional dress and storytelling scenes rooted in heritage and place.

A Modern Take on Tradition

Each piece combines folk art illustration with a contemporary approach to colour and composition, balancing storytelling with a clean, graphic style.

This is an evolving project, with new illustrations added over time — continuing to uncover and share Wales’ rich mythology, legends, and lesser-known stories through illustration.

Explore the Collection

A growing collection celebrating Welsh folklore, myth, and place — with more to come.

The Welsh Lady

Tradition, Identity and Quiet Resilience

The Welsh woman is an enduring cultural icon, instantly recognisable in her traditional dress, tall black hat, and red cloak. Emerging in the 18th and 19th centuries, this distinctive attire became a symbol of national identity during a time when Wales sought to preserve its language and heritage. Often associated with rural life and market traders, the Welsh lady represents resilience, community, and pride. Today, she remains a powerful emblem of Welsh culture, celebrated in art, folklore, and national events such as St David’s Day.

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Bold floral pattern collections